Transforming furniture shopping from expensive design trends to something more meaningful.

YEEHAM

At YEEHAM, we believe that great design should not belong only to the wealthy.

Our mission :

To bring beautifully designed, comfortable, and high-quality Italian minimalist furniture into more homes—at a fair and accessible price.

YEEHAM is fully operated by STANDEE, and both brands share the same founder, Alice Chan.
The name “YEEHAM” comes from Alice’s son.

For Alice, YEEHAM is more than a furniture brand—it’s a continuation of her vision for home, comfort, and emotional well-being.

Founder Story

Alice was born in Shenzhen, China, in 1986.

CEO , ALICE CHAN

In 2012, she entered the high-end furniture line.
Through years of experience working with premium furniture and interior spaces, she gradually realized something important:

Great furniture is not simply decoration.

It influences how people feel, relax, and experience everyday life.

A calm, comfortable, and thoughtfully designed space can help people slow down and reconnect with themselves after a busy day.

This is also when Alice developed a deep appreciation for Italian minimalist design.

The Beginning of STANDEE

In 2019, Alice founded STANDEE.

Manufactory facility covering approximately 5,000 square meters, STANDEE was built with a clear focus on:

  • High-quality furniture manufacturing

  • Minimalist structural craftsmanship

  • Comfort-driven design

  • Long-lasting product value

Alice has always believed:

Beautiful, well-made furniture should not be a luxury reserved for only a few people.

Why Europe?

Alice understood that Italy has long been the center of the world’s high-end furniture design industry.

In 2021, she traveled to Europe and partnered with two furniture designers from Milan, Italy, who specialize in contemporary minimalist furniture design.

Milano Designer ，Meraldi

Italian Designer ，Matteo Lualdi

Italian Design × China Produce

By combining Milan-inspired aesthetics with China mature manufacturing capabilities and supply chain efficiency, STANDEE was able to make premium-level design more accessible.

What Alice Discovered in America

In 2024, Alice visited the East Coast of the United States.

In early 2025, she traveled to the West Coast.

 

After studying the American furniture market, she noticed two things:

Many furniture products still followed traditional styles that had remained unchanged for years.

At the same time, modern Italian-inspired furniture brands were often extremely expensive and out of reach for most families.

Many consumers loved the aesthetic,
but very few could realistically afford it.

That realization led to the creation of:

YEEHAM

A modern furniture brand designed specifically for American consumers.

Brand Positioning

YEEHAM is a modern furniture brand focused on Italian minimalist design, combining Milan-inspired aesthetics, in-house manufacturing, and U.S. warehouse fulfillment to offer premium-quality furniture at accessible prices for American homes.

 

What YEEHAM Truly Wants to Deliver

YEEHAM is not only selling furniture.

It is creating a lifestyle where modern design, comfort, and emotional calm become part of everyday living.

Because everyone deserves a beautiful place to come home to.