YEEHAM minimalist upholstered bed and matching bedroom furniture

STANDEE × YEEHAM · DESIGN & MANUFACTURING

Minimalist
furniture.

Milan-inspired design. Made in China.
For modern homes and furniture brands.

Discover our storyOur making
DESIGN MEETS CRAFTSMANSHIP↓

MEET STANDEE

Your furniture
manufacturer
in China.

STANDEE manufactures modern minimalist residential furniture in China for DTC brands, furniture wholesalers, B2B partners and real estate furnishing projects worldwide.

Our furniture manufacturing services include design, engineering and small-batch customization. Share your drawings, materials and quantities to discuss production.

Discuss custom furniture

Our goal is simple: to serve high end looks without the price tag.

STANDEE Manufacturing starts here.
A closer look at our premises.
2019STANDEE founded
≈ 5,000 m²Manufacturing facility
Small batchesCustom projects welcome
U.S. fulfillmentWarehouse support for American homes

ONE FOUNDER · TWO CONNECTED BRANDS

One vision for living.
Two ways to bring it home.

Founded in 2019, STANDEE began with a clear purpose: to help furniture brands source well-crafted minimalist furniture, with consistent quality and flexibility for smaller custom orders.

All STANDEE furniture production stays in China. We do not outsource manufacturing to overseas facilities, allowing us to oversee material selection, workmanship and quality checks throughout production.

From a small workshop, STANDEE has grown into a manufacturer serving DTC furniture brands and wholesale buyers. We consider international project requirements, including residential design preferences, shipping logistics and applicable safety requirements.

Durable. Thoughtful. Accessible.

Our approach supports small-batch custom furniture alongside wholesale production, so project size need not limit your design.
Alice Chan, founder of STANDEE and YEEHAM furniture
Alice Chan · Founder of YEEHAM & STANDEE
A personal beginning

OUR STORY

Good furniture should
feel within reach.

Alice Chan entered the high-end furniture industry in 2012. Her experience with residential furniture and interiors shaped a belief that well-designed furniture should make everyday living more comfortable.

She founded STANDEE in 2019, bringing that belief into furniture manufacturing. Collaborations with Milan designers followed in 2021. Her visits to the United States in 2024 and early 2025 helped shape a new direction for American homes.

Named after Alice’s son, YEEHAM brings this vision to American homes, with STANDEE manufacturing its furniture in China.

2026YEEHAM.COMIn 2026, yeeham.com launched, fully operated by STANDEE.

Beautiful design. Everyday comfort.
A place you are happy to come home to.

THE YEEHAM PHILOSOPHY

DESIGN CONNECTIONS

Designed in Milan.
Made in China.

Our collaboration with Milan furniture designers combines contemporary minimalist design with STANDEE’s furniture development and manufacturing in China.

Milan

Clean proportions. Useful details. Comfort that belongs in everyday life.

Our design and manufacturing teams connect minimalist proportions with practical details for residential furniture.

Meet our people
Matteo Meraldi · Milan designer
Matteo Meraldi · Milan designer
Matteo Lualdi · Milan designer
Matteo Lualdi · Milan designer

OUR PHILOSOPHY

Quality is
a considered choice.

Our furniture manufacturing philosophy puts construction quality and practical design first. These principles guide production and custom work for our partners.

Illustration of an upholsterer working on furniture in a workshop
01

Local manufacturing

Furniture production stays in China, with oversight from material selection through manufacturing.

Illustration of an upholstery seam and fabric quality inspection
02

Quality first

Solid furniture construction, selected materials and multi-stage quality inspections before shipment.

Illustration of a furniture design discussion with upholstery swatches and drawings
03

Flexible customization

Small-batch custom furniture with material, color and dimension options agreed for each project.

Illustration of a contemporary upholstered bed in a residential interior
04

Market-oriented design

Furniture informed by residential living habits and aesthetic preferences across markets.

Craftsmanship and process visuals are illustrative.

OUR CAPABILITIES

From concept
to finished furniture.

Our furniture production workflow covers design support, materials, manufacturing and shipping coordination for brand collections and residential projects.

Illustration of furniture design drawings, materials, chair frames and a finished armchair
PROCESS ILLUSTRATION
01 / 06

Full-process manufacturing

From concept to finished furniture.

In-house furniture design and technical drawing support turn your brief into production specifications. We coordinate the workflow from concept through finished furniture.

Design supportTechnical drawingsProduction
Illustration of a team reviewing upholstery fabric and material samples for a bed
PROCESS ILLUSTRATION
02 / 06

Rigorous material selection

A considered foundation.

We select wood, metal, upholstery fabric and leather to suit each furniture design, finish and custom project specification.

WoodMetalFabricLeather
Illustration of workers inspecting an upholstered bed and checking its dimensions
PROCESS ILLUSTRATION
03 / 06

Multi-stage quality control

Checked before it leaves us.

Furniture quality control includes multi-stage checks of materials, construction and finish details before packing for shipment.

ConstructionFinishPre-packing checks
Illustration of furniture makers reviewing bed drawings and upholstery materials
PROCESS ILLUSTRATION
04 / 06

Flexible customization

Details made for your project.

Customize upholstery, finishes, furniture dimensions and hardware. We support small-batch custom orders and larger wholesale requirements.

FabricFinishSizeHardware
Illustration of a forklift loading wrapped cartons into a shipping container
PROCESS ILLUSTRATION
05 / 06

Logistics coordination

Support beyond production.

We coordinate furniture shipment logistics for North American sea freight. Packing requirements and shipping arrangements are agreed for each project.

Packing coordinationSea freightNorth America
Illustration of furniture packing, residential furnishings and manufacturing
PROCESS ILLUSTRATION
06 / 06

Order capabilities

Room for projects of different sizes.

Our order options cover wholesale furniture supply, small-batch production for DTC brands and furniture for real estate projects.

WholesaleDTC brandsReal estate

THE PEOPLE BEHIND THE PIECES

A team you can
put a face to.

Meet the STANDEE team behind YEEHAM furniture, alongside founder Alice Chan and our Milan furniture design collaborators.

Simon Su
Simon SuSTANDEE team
Nestor Carranza
Nestor CarranzaCalifornia Marketing Director
Jackson Lin
Jackson LinSTANDEE team
Elena Wu
Elena WuSTANDEE team
Flisy Tang
Flisy TangSTANDEE team
Tracy Zhai
Tracy ZhaiSTANDEE team
Fiona Li
Fiona LiSTANDEE team
Charles Xie
Charles XieSTANDEE team

THE AMERICAN CHAPTER

Listening to how
people want to live.

Visits to the East Coast in 2024 and the West Coast in early 2025 helped Alice understand the gap between the modern furniture people wanted and what felt accessible.

Alice’s U.S. journey · Miami Beach
Alice’s U.S. journey · Miami Beach
Alice’s U.S. journey · Los Angeles
Alice’s U.S. journey · Los Angeles
2012

Alice enters the high-end furniture industry.

2019

STANDEE begins in China.

2021

Collaboration with Milan designers.

2024–25

U.S. visits help shape the vision for YEEHAM.

2026

yeeham.com launches, fully operated by STANDEE.

WORKING WITH STANDEE

Built around
your next project.

From a DTC furniture collection to a residential furnishing project, we help turn your requirements into a manufacturing plan.

BRANDS

DTC & online collections

Small-batch custom furniture production for DTC and online brands developing their own collections.

TRADE

Wholesale & B2B

Furniture manufacturing and supply support for wholesale buyers and B2B purchasing partners.

SPACES

Real estate & residential

Residential furniture specifications tailored to the needs of real estate and home furnishing projects.

01Share your brief
02Review specifications
03Produce & inspect
04Coordinate delivery

Order quantities, sample arrangements, lead times and freight terms are confirmed for each project.

A FEW THINGS WORTH KNOWING

Clear answers.
A confident next step.

How are YEEHAM and STANDEE connected?

Both brands share founder Alice Chan. STANDEE operates YEEHAM and manufactures its furniture. In 2026, yeeham.com launched for American homes. STANDEE also supports trade and custom manufacturing projects.

Where is STANDEE furniture made?

STANDEE manufactures its furniture in China. The approximately 5,000 m² manufacturing facility supports wholesale and custom projects. Collaboration with Milan designers informs the design; the furniture is not manufactured in Italy.

Can I order small-batch custom furniture?

Yes. STANDEE supports small-batch custom furniture for brands and project buyers. Send your drawings, quantity, material preferences and dimensions. Minimum order quantities, samples, prices and lead times are confirmed for each project.

How does YEEHAM deliver in the U.S.?

YEEHAM uses U.S. warehouse fulfillment for American customers. Furniture availability and delivery arrangements depend on the item and destination. Custom manufacturing projects have separate lead times and freight terms; contact the team before ordering.

YOUR NEXT CHAPTER

Let’s make
something considered.

Need custom furniture, wholesale supply or a residential collection? Share your designs, quantities and material preferences.

Discuss your furniture project Shop YEEHAM furniture

Client-supplied photograph · STANDEE